| categories |
There will be a dual award for each category - one
for radio stations and one for agencies.
All categories, unless otherwise stated, are open
to all advertising Agencies, copywriters and National and Independent
Radio Stations. Entries must have been broadcast between 1st January
2009 and 31st December 2009 and adhere to all general rules of entry
for the Radio Advertising Awards.
The Radio Advertising Awards is pleased to announce
the addition of a further category to the 2010 awards:
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| The
"Choose Radio Award" |
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The brief is to write new original copy for 30 sec
radio selling the benefits of radio advertising. The target audience
is potential advertisers and the copy should clearly encourage clients
to
actively consider the medium as an alternative to other media or as a valuable
addition to a media plan.
With the support of Independent Broadcasters of Ireland (IBI)
and RTE Radio the winning entry will be produced in house each
year by UTV Media and will form the basis of an annual "Choose
Radio Week" which will run across all stations in Ireland.
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| Category Name |
Best Drink - Alcohol/Non-Alcohol
Best FMCG
Best Retail
Best Communications - Mobile, Landline, Broadband
Best Business - Financial, Insurance, Assurance
Best Charity/Government Service
Best Entertainment and Leisure
Industry Innovator
Best On Air Promotion or Competition - Radio Station only award
Best Sponsorship
Best Campaign
Best Copywriting
Best Production
Choose Radio Award |
| Grand Prix (Overall winner) |
| Public vote for the best ad |
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