Radio Advertising Awards 2010

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Judging, Criteria & Rules

Rules

The Radio Advertising Awards is open to all radio stations (independent and national) and all advertising agencies writing for radio in the Republic of Ireland and the North of Ireland
Entries must have been broadcast between 1st January 2009 and 31st December 2009.
Entries received from radio stations must have been written and produced using the station's own facilities.
All advertising agency entries must have been broadcast in the Republic of Ireland or the North of Ireland within the calendar year of 2009
All work must have been carried out by those submitting the entry, or in the case of Client entries, you must gain the appropiate premissions.
Entries which have been submitted for previous Radio Advertising Awards are no longer valid unless they form part of an integral campaign and are submitted in one of the campaign categories only.

Criteria:

Entries submitted without the appropriate fees will not be accepted.
Entries are to be submitted in the following format: mp3
Submitted online with the cheque and invoice copy posted to the relevant address.
Entries in the following categories (Programme Sponsorship, Campaign, On Air Promotion) that have multiple pieces of copy within the entry must be submitted as a single MP3 file
Entries which breach copyright regulations or codes of standards will not be considered for an award.
Entries will not be accepted if received after 4pm on Thursday January 28th 2010.
It is NOT necessary to register entrant contact details individually where multiple entries are being submitted.
No entry will be accepted if broadcasted solely outside the qualification dates of 1st January 2009 and 31st December 2009.
Disqualification may occur if submission requirements and rules of entry are not adhered to.
Entries to the Radio Advertising Awards, once submitted, may not be withdrawn.
The secretariat cannot undertake the return of submissions as they are archived for educational and reference purposes. Neither Hunter PR, the organising committee, IRS, Communicorp Ltd, Today FM, UTV Radio Solutions, or RTE accept responsibility for any entries lost or damaged in transit.
The decision of the committee is final with regard to all matters pertaining to the suitability or validity of an entry

Judging Process and Tips

The Radio Advertising Awards Judges are drawn from the Radio, Advertising and Marketing Industries. The judges are required to judge each entry in its entitity
Judgement will be based solely on the entry submitted, in an independent and objective manner and NOT on activity throughout 2009
The judges will be looking at the following criteria when listening to entries
· Production - is the use of music and sound effects well handled?
· Quality and suitability of the voiceover - are they well cast? Is there a natural fit?
· Audio quality
· Concept originality
· Copywriting script
· Relevance to the brand.
· Concept; is the idea good? Does it clearly communicate the benefits of the product or service? Is it original? Is it inventive? Does it stand out?
· Script; is it succinct? Is it polished? Would you like to hear it again?
· Does the entry, in your opinion, do the job that it set out to?

REMEMBER When it comes to entries with multiple pieces of copy, a long entry doesn't necessarily mean a better entry. Include only the material which demonstrates your strengths.